Just about everything you do online embodies the essence of content marketing.
Content marketing is used to:
- Attract attention and generate leads
- Position yourself as a thought-leader in your industry
- Educate and inform your target audience
- Drive customer action
Why does my business need content marketing?
- To build your community
- Instill trust and loyalty in your current (and prospective) customer base
- Build awareness of your brand – if you’re not out there making waves, nobody is going to notice you!
- Search Engine Optimisation (SEO)
- To be shared
- To create return visitors to your website who are looking for more about what you have to say
Not convinced? Contact me for an initial proposal about how your business could use content marketing.