I was waiting for a workshop by the ATO on record keeping for small businesses to start as I opened the first page of the book, Conscious Marketing by Carolyn Tate. This was the moment that I really knew I needed to throw myself into building my business head first. Working in marketing, across many […]
After reading a question from one of the members of Brisbane Small Business today about how often she should be blogging, I thought I would put my pen to paper on my ideas for the optimal amount of blogging for a small business. And sorry to disappoint but there really is no be-all-and-end-all answer, you […]
I am a big believer in creating a brand community. While your business might not be big enough yet to really call it ‘brand loyalty’ or ‘brand management’ regardless of your size it is important for you to maintain a loyal community following. If you are a bricks and mortar business, it is even more […]
I have been thinking about this for a while now but haven’t had a chance yet to add this awesome idea to my marketing tool box for my clients. I have thought about how this collaboration idea could be applied across many other industries and thought it might be interesting for small businesses owners and […]
The world of social media is daunting. There are so many things that small businesses need to take into account when establishing and managing their business on social. Do you know the best time to be posting? Small businesses have a tendency to post their products; 1. Whenever they have time and 2. As much […]
No matter what kind of business you have, being accessible for your customers as much as possible is of paramount importance. But, you already have limited hours as a small business owner and you can only stretch yourself so far. Customers browsing your site are looking for help and they want it right now, that’s […]