The world of social media is daunting. There are so many things that small businesses need to take into account when establishing and managing their business on social.
Do you know the best time to be posting?
Small businesses have a tendency to post their products;
1. Whenever they have time and
2. As much as possible, thinking that these methods will bring results.
Unfortunately, they don’t. Good news is, there are some simple steps you can take to increase your chances of being noticed on social media.
According to a study completed by CoSchedule, a marketing calendar platform used by a number of professionals, businesses see higher engagement on their posts on Saturdays & Sundays. The best times of the day to be posting are 9am, 1pm & 3pm. The times that you choose will depend on your goal for the post with 1pm being the best time if you are after shares and click-throughs to your website.
Instagram makes it a little harder to know the best time to be posting. If Instagram provides your business with a larger amount of enquiries and engagement than Facebook, it is suggested you employ the help of an analytics tool such as Iconosquare. The platform allows you to do far more than just find out the best times to post and is a necessary asset for a very visual business like catering, styling or fashion.
Each business is different and therefore your customers are all going to have different behaviours and habits when it comes to their activity on social media.
Social For Small Business can assist you to uncover these behaviours and use them to influence your decisions for online marketing.
Send us an email for a chat about your small business and what steps we can take together to improve your reach online.