Small businesses don’t need to be spending thousands of dollars on social media to make it a practical addition to your marketing strategy. But you may need help with social media..
I am a firm believer that a business should encourage engagement and the creation of a strong community across their social platforms, rather than just viewing it as a tool for advertising.
Where is your small business at with social media? You’re not really sure? Neither are most small businesses! If you’re experiencing any of the following, it’s time to ask for help with social media.
You don’t know if it’s even working
How many times in the past month have you checked the analytics dashboard for your Facebook business account? If you don’t even know how the analytics dashboard works you definitely need help with your social media. The data contained within the dashboard is invaluable and needs to direct the future decisions you make on your social accounts, otherwise you won’t
- It takes more than a few hours a week
Marketing automation across digital platforms can be a huge benefit to your small business. It is no longer just for large corporations and can save you many hours a week and more likely than not is more cost effective when you think of the other areas of your business you could be investing that time. The simplest way to save time for organic content is through post scheduling – while still remembering your ultimate goal online is engagement.
Keeping up with the demands of social media and the changing digital world is challenging. If you want help with social media, contact me to discuss how I can make it that much easier for your business.
In the meantime, check out Hootsuite, a social media scheduling tool that really can save you a lot of time!